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Deep Linking to Content Is Illegal


A Texas district judge ruled, in a landmark case, that deep linking to a websites content is illegal if the owner of the content asks you to remove the hyperlink and you refuse.

The case in question was between Robert Davis, who operates Supercrosslive.com, and supercross.cc.com, The owners of the content, which in this case was streaming videos of motorcross events.

supercross.cc.com claimed that, by linking directly to it's audio feeds, Mr Davis was depriving them of ad revenue, and the judge agreed and ordered Mr Davis to remove the links to.

I get the feeling this court case would have made as much sense as a monkey in a box.
For one, Mr Davis is an idiot for being prepared to go to court over something as trivial as a hyperlink. Secondly, supercross.cc.com are idiots for not taking care of this on their end. All they had to do is send all referrers from Mr Davis' site to a page that contaned adverts, and thirdly the judge is an idiot for not tellling these people to grow up, go home and sort out their own childish squables.

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Posted by Anonymous Steven Bradley @ Friday, 29 December, 2006

This just shows how little people understand the web and marketing on the web.

All those deep links would have just increased the overall authority of the site for one and probably helped the pages with the ads show up more in search engines.

The site also loses nothing from the deep links. Any traffic they would get from them wasn't necessarily going to find them any other way. And some of that traffic would in time see the ads anyway.

And like you said the site could easily have handled this on their own.

Calling these people idiots is being too nice  



Posted by Anonymous Sam @ Friday, 26 January, 2007

You can imagine in the upcoming days, You will get to hear lots of cases like this. And Govt. officials need to get trained on this, it will be a big time learning. Oh! Judges could have search on G for the case studies instead of their law books. I would be more than happy to assist them on SEO related cases ;)  



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