Pro-SEO

Google is gearing up to make a serious bid for the wireless spectrum, a chunk of the airwaves that can be used to provide mobile phone and Internet services, in an FCC auction in January. Google is prepared to bid on its own without any partners. It is working out a plan to finance it's bid, which could run $4.6 billion or higher, that would rely on its own cash and possibly some borrowed money.

Google is already running a test version of an advanced wireless network at its Mountain View headquarters, gaining operating experience that could come in handy if it wins the spectrum and decides to run a full-scale national mobile carrier.

The behind-the-scenes moves illustrate just how serious the Internet giant is about trying to reshape the wireless world. It's push could potentially expand the availability and decrease the cost of high-speed mobile Internet access to consumers and broaden the wireless applications they can use.

Google's wireless projects could take it far from its core expertise of search and online advertising and in to the unfamiliar world of communications. Google have always said that their company is all about organising information, But are they now also about delivering the information they organise?

Labels: google, wireless

This entry was posted on Friday, November 16, 2007 at 11/16/2007. You can skip to the end and leave a response.