MySpace Announce "Self-Serve" Advertising Network
MySpace will announce on Monday plans to introduce a new advertising platform, “SelfServe by MySpace” to people who want to advertise across the MySpace network to MySpace users.
SelfServe by MySpace will allow users to directly create and analyze the performance of adverts purchased throughout the MySpace network, in a similar way to Google Adwords. MySpace will be the first of the big social networking sites to announce an advertising product such as this, with Facebook said to be announcing a similar service Tuesday.
MySpace will also announce the completion of the first phase of another new advertising platform, “HyperTargeting by MySpace” which allows marketers to buy advertising targeted to specific interest-based segments of the MySpace audience. The service first launched in July and has around 50 advertisers using the service including Procter & Gamble, Microsoft, Ford and Taco Bell.