Change To AdSense Aims To Reduce Accidental Clicks
Google AdSense has made a change to the way content text ads are displayed in an attempt to decrease accidental clicks and therefor improving advertiser campaign value and keeping people on publishers sites until the users wants to click an advert.
The change is a small one and would probably go unnoticed by most people.
Where a visitor could previously click on any element of the AdSense ad to be taken to the advertisers page now they have to click on either the title text or the URL. Clicking the descriptive text will do nothing.If you are worried that you may see a reduction in clicks because of this, Don't be. While CTR may be reduced eventually we should see an increase in what each click pays.