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Big Changes Going On At Yahoo!


big changes at yahooA post on the Matt Cutts Blog pointed me in the direction of a Yahoo press release which confirms recent speculation after yesterdays company-wide-simulcast-confrence that there are going to be some big shake-ups at Yahoo, Both in who works there and how Yahoo go about business.

The press release tells us that Yahoo the "leading global Internet company, today announced a reorganization of its structure and management to align its operations with its key customer segments -- audiences, advertisers and publishers -- and more effectively leverage Yahoo!'s significant strengths to capture future opportunities for growth." - Anyone else need to take a deep breath after reading that insanely long sentence?

The speculation is that this will see the end of Lloyd Braun and Dan Rosensweig's employment at Yahoo.. Yahoo will concentrate on three main groups which are audiences, advertising, and technology. What effect this will have on their search engine is still unknown.

One thing is for sure though, If Yahoo wish to continue to compete in the search engine world big changes is what they need, And if that means firing the people who are responsible for this lack of ambition then so be it.
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Posted by Anonymous Steven Bradley @ Thursday, 07 December, 2006

There was an article in the New York Times this morning about the changes.

From the Times article:

“There is no question, our new structure will increase accountability, will reduce bottlenecks and speed decision-making,” Terry S. Semel, Yahoo’s chairman and chief executive, said in an interview.

and:

The reorganization appears to signal the ascendancy of Susan L. Decker, the chief financial officer, a well-regarded executive whose responsibilities were recently expanded to include autos, classifieds, HotJobs, shopping, travel and other Yahoo products. She will now head the advertiser and publisher group.

It'll be interesting to see if the changes have a big impact. I don't think Yahoo or MSN has to be #1 in search to be successful given they offer much more beyond search.

We all see search as the main thing with a site like Yahoo, but they have quite a lot of content that also helps bring in revenue. They're not always motivated to do the same things with their search engines because of the differences in the rest of their sites.  



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