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Adwords Users Can Now Target Adsense Channels


Adwords Users Can Now Target Adsense ChannelsGoogle have added a feature to their adsense adwords program that will allow advertisers to pick a custom channel to advertise in, and also allow adsense publishers to select which channels to enable channel targeting in.

No longer will adwords advertisers have to manually select pages or directories that they wish their advert to appear in, they can now simply select the channel that the publisher has set to allow channel targeted adverts to appear in. I'm guessing it will also enable adwords advertisers to pick what adblock on the page they wish to advertise in on a certain page if you have channels set up on a per-ad-block basis.

If you are an adsense publisher and want to enable this custom channel targeting for your adverts simply follow these instruction.

  1. Log into your account at google.com/adsense
  2. Under the AdSense Setup tab, visit the Channels page.
  3. Under the AdSense for content sub-tab, make sure you have selected custom channels.
  4. Click the radio button next to the channel that you would like to make targetable then, click the corresponding 'edit settings' link.
  5. Click the checkbox marked 'Show this channel to advertisers for targeting' and enter a description for your channel. Keep in mind that advertisers will see the name and description, so you want to provide something accurate and informative that will represent your site well.
  6. Click 'Save channel'.

For more information on this visit the Adsense help centre
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Posted by Anonymous Steven Bradley @ Sunday, 12 November, 2006

Seems like a nice addition to the system. Although I wonder if advertisers are only going to select the most prominent channels and ignore those in places that don't get the clicks.

That wouldn't necessarilty be bad either. If you have 3 ad blocks on a page and no one wants to advertise in one of them it should convince you that maybe 2 ad blocks is better. It should result in higher CPC for publishers and less ads for visitors.

And of course it gives advertisers more control over where their ads appear.

It'll be interesting to see how both advertisers and publishers respond. My guess is those that take the time to understand the change will profit from it. And that most people will end up never taking advantage of the extra control  



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