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How To Optimize Blogger Blogs For Adsense


How To Optimize Blogger Blogs For AdsenseIn this post i will attempt to explain what I have done to optimize this blog for adsense and how i got adverts to be displayed in different places depending on what page you are looking at.

If you go to the index of the blog you will see that i have an image block at the top and two text blocks down the right hand hand column. But if you go to this article about firefox extensions you will see i have an image block above the blog post, one below it and a text block in the right hand column. I have found, Through experimentation with adsense channels, that this is the best way to display adsense on blogs. This is only achievable by knowing that blogger blogs have tags in the template that can be used to display different things depending on whether you are on the index, the archive page or the item page.

The two main tags you need to use to optimize your blogger blog for adsense are as follows;
<MainOrArchivePage></MainOrArchivePage> - Text or adblocks placed between these tags will only be visible when the visitor views the index page or an archive page.

<ItemPage></ItemPage> Text or adblocks placed between these tags will only be visible when the visitor views the item page.

So if you want to place an adblock under your article you need to find <$BlogItemBody$> which is the blogger template variable that is used to place the article text. Then directly underneath this you need to put
<ItemPage>your adsense code here</ItemPage> and then you will see adsense ad blocks underneath your blog post.

By using these tags that blogger provides and experimenting a little you can get the adverts where you want them, and more importantly where they will be most effective.

Note: These changes have to be made to the blogger template, It does not work when included in a post.

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| Top 10 Ways To Get On The Digg Front Page - What W... »
| The Secret To SEO Is Karma »
| Does W3C Markup Validation Help With SEO? »
| Google Add Blogs To Google Alerts »
| Create Your Own Google Search Engine »
| Google Put Blog Search On Google News »
| Google Launch Website Optimizer Tool »
| Is Digg Dead? Digg Fraud »
| How To Submit A Reinclusion Request To Google »

Posted by Anonymous clazh @ Friday, 03 November, 2006

would be more useful if you wrote about blogger beta  



Posted by Blogger [ Matt ] @ Friday, 03 November, 2006

I would have, but i don't use blogger beta.  



Posted by Anonymous Steven Bradley @ Monday, 06 November, 2006

I'm using WordPress so for me it's the AdSense Deluxe plugin and a little hand coding in the theme template.

How much did you experiment with the location of the ads before settling on the text link units at the top and the skyscraper on the right.

I've been meaning to experiment with the texr link units, but wasn't sure how effective they would be with the extra click needed.

I do need to work more on just about everything with Adsense on my site. One of those things I know I need to do and just need to find the time to do it.  



Posted by Blogger [ Matt ] @ Monday, 06 November, 2006

Most of my experimentation was with the number of adblocks rather than the position, Though the banner under the article seems to get most clicks. In time i may remove the skyscraper on the right on article pages and see if the banner under the article starts producing higher paying adverts. I am slightly annoyed that the ad block that gets most clicks is the last to recieve adverts, which means it gets the lowest paying ads.


I would like to find a way of getting an adblock actually in the article like you have on your blog steve, But i haven't figured it out yet.  



Posted by Blogger riza @ Sunday, 09 December, 2007

Are there any way to make adsense only show on the first post (floated after post tittle) at index page?  



Posted by Anonymous Anonymous @ Sunday, 15 June, 2008

Lala, Hi I had tried modifying my html, but its nonsense, yeaa maybe im not an expert in coding of web design etc. I just started my blog, do you have any tips or tricks to increase the number of visitor' clicks? My blog is ppccard.blogspot.com, thanks  



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