How To Optimize Blogger Blogs For Adsense
In this post i will attempt to explain what I have done to optimize this blog for adsense and how i got adverts to be displayed in different places depending on what page you are looking at.
If you go to the index of the blog you will see that i have an image block at the top and two text blocks down the right hand hand column. But if you go to this article about firefox extensions you will see i have an image block above the blog post, one below it and a text block in the right hand column. I have found, Through experimentation with adsense channels, that this is the best way to display adsense on blogs. This is only achievable by knowing that blogger blogs have tags in the template that can be used to display different things depending on whether you are on the index, the archive page or the item page.
The two main tags you need to use to optimize your blogger blog for adsense are as follows;
<MainOrArchivePage></MainOrArchivePage> - Text or adblocks placed between these tags will only be visible when the visitor views the index page or an archive page.
<ItemPage></ItemPage> Text or adblocks placed between these tags will only be visible when the visitor views the item page.
So if you want to place an adblock under your article you need to find <$BlogItemBody$> which is the blogger template variable that is used to place the article text. Then directly underneath this you need to put
<ItemPage>your adsense code here</ItemPage> and then you will see adsense ad blocks underneath your blog post.
By using these tags that blogger provides and experimenting a little you can get the adverts where you want them, and more importantly where they will be most effective.
Note: These changes have to be made to the blogger template, It does not work when included in a post.