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Tips To Write Effective AdWords Ads


If you have something to sell Google Adwords can be a very effective way of finding customers interested in your product, If you do it correctly. In this blog post i will share a few tips and hints that will help you write effective google adwords ads.

Target your Customers

You need to make sure you target the correct audience with your adwords ads. If your product is only available in England then it's no good displaying the adverts to people in China. If your site is in English then it's no good displaying the advert to non-English speaking people. By thinking about who would want the product you can keep your costs down and conversions high simply by only showing the advert to the people most interested in it.

Not FREE

In your adwords ad you should include a price. This way people know that they aren't going to be getting anything for free. This means the only people who click the advert are people who know you want paying and are willing to pay. Remember, You don't want visitors, You want sales. Unless you are giving away something for free, In which case "FREE" is the most important word you could use.

Don't include common words

By not including common words (such as the, a, it) you can maximize the keywords in your advert. Get as much information in your adwords ad as possible. Ultimately you want the people viewing your advert to know exactly what they will see when they reach your product page.

Provoke Enthusiasm

Use phrases like "limited time offer" or "free shipping" to create a sense of urgency in the person viewing it. If they think they can only get your "special deal" if they act now, They will be more likely to act now rather than wait and risk losing out.

The Magic Of Square Brackets

By using square brackers around your [keywords] you can make sure your advert is shown only when that exact phrase is found. If you only have black ipods to sell you don't want people clicking your advert if they have searched for white ipods.
So by using [black ipods] your advert will only appear to people looking for and searching for black ipods.

Test Multiple Ads

By running miltiple adwords ads you can see which performs best and which is a waste of money. Over time, By running mulltiple adwords ads, you will be able to refine your campagn and maximise your sales and conversion through adwords.
You should send each advert to a different URL, This way you can track your numbers a lot easier. Google Adsense will be able to give you stats on how much an advert is clicked, But they can't tell if those clicks are resulting in sales. So it's important that you have a way of doing this yourself.
| How To Build A Successful Forum »
| Free Web Statistics and Hit Counters »
| Putting Images Near Adsense Ads »
| Two More Matt Cutts Google SEO Videos »
| Top 6 SEO Tactics »
| More Matt Cutts Google Video SEO Tutorials »
| Matt Cutts GrabBag Google Videos »
| Top 10 Adsense Tools »
| Yahoo Release New Spider Bot On The Internet »

Posted by Anonymous Steven Bradley @ Saturday, 02 September, 2006

Thanks for the tips Matt. I had never thought of specifically mentioning the price in the ad before, but it makes a lot of sense ti limit your traffic to those really interested.

I think too many people see AdWords as just another way to drive traffic forgetting that they're paying for that traffic. The more you target an add the more ROI you should get.

The same is really true of all traffic. It's time we all start thinking in terms of targeted traffic as opposed to just traffic.  



Posted by Blogger SJP Blogger @ Sunday, 03 December, 2006

Hi Matt, I was reading your current blog on ad words, which I am not all familiar with yet. Thanks for the helpful info. I would also like to leave some helpful info on your blog about Email Advertising and how this will help online website business increase traffic and sales.  



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