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Getting Targeted Adsense Adverts


Getting Targeted Adsense Adverts - section targeting Google Adsense is pretty good at delivering targeted adverts to your website, It's the main reason it has become the most popular PPC provider. But from time to time adsense will misread your page and deliver you adverts that are not targeted to your content. An example of this is if you have an article about Microsoft paint you may get adverts about decorating, Or if you have an article about flower nurseries you may get adverts about child care.

In this article i will try to explain a little about Adsense section targeting.
section targeting is what adsense has implimented to help you tell the google adsense bot (media bot) what sections of the page you want to see adverts about, Or what section of the page you don't want to see adsense adverts about.

How to tell Adsense what content to ignore.

If you want to tell google adsense to completely ignore a section of your content you should use this comment tag.
<!-- google_ad_section_start(weight=ignore) -->
This is the section of text that will be ignored by adsense, Adsense will not use this section of text when deciding what adverts should be displayed in your adsense blocks
<!-- google_ad_section_end -->


How to tell adsense what adverts to display.

You can also tell the google adsense bot what section of text to concentrate on when deciding what adverts to display. When telling google adsense what content to use you should make sure you include as much text as possible. The more text you include the easier it will be for adsense to find adverts for you.
<!-- google_ad_section_start -->
Google adsense will give this section of text priority when deciding what adverts to give you. You should put as much text as possible between these tags to give google a good chance of finding you adverts.
<!-- google_ad_section_end -->


When using Adsense section targeting you should put as much text between the tags (comments) as possible as to give google a good chance of finding adverts for you.

Note that using adsense section targeting will not take effect straight away, It may take upto two weeks before you start seeing changes. But if you want targeted adsense ads then the wait should be worth it.
| Free Web Statistics and Hit Counters »
| Putting Images Near Adsense Ads »
| Two More Matt Cutts Google SEO Videos »
| Top 6 SEO Tactics »
| More Matt Cutts Google Video SEO Tutorials »
| Matt Cutts GrabBag Google Videos »
| Top 10 Adsense Tools »
| Yahoo Release New Spider Bot On The Internet »
| Yahoo! Korea Launch Webzari »

Posted by Anonymous Steven Bradley @ Saturday, 02 September, 2006

Even though I've recommended section targeting myself often enough I've hardly used it.

For the most part AdSense has done pretty good serving relevant ads to my site, though there are those times when I have to wonder what it was thinking. I'm also usually a little too impatient to wait the couple of weeks for the section targeting to take effect.

I did notice in the beginning that for my site when I eliminated some of the surrounding code to my content my price per click went down. Hosting seems to generate some decent retunrs and since some of the code outside of my main content led to hositng ads I wanted to keep that code in AdSense's reach.

I still think section targeting is a great thing and I need to experiment with it more. The weight=ignore part is relatively new to me and I have tried it yet, but I think that might work well for me since the ads I get that lack relevance usually have more to do with a couple of paragraphs I add to a blog post than they do the general content of my site.  



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